Build Products Users Actually Choose, Not Just Use.

Starting March 7, 2026  10:00 AM

We're helping founders understand user behavior, reduce product risk, and use UX as a true competitive advantage.

Built for founders and entrepreneurs creating apps or software, no design background required. Just the desire to learn about what your users want.

See what you’ll learn

MasterClasses

4-week live program for founders

UX has never been more important than it is today.

STARTING MARCH 7, 2026  10:00 AM

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As technology accelerates, features are becoming easier to build, cheaper to replicate, and faster to ship. AI can generate code, automate workflows, and optimize systems in minutes. What it cannot automate is how humans feel, decide, trust, hesitate, or commit.

This program helps founders replace hypothesis with confident, user-informed decisions,  you’ll make smarter product and business choices with far less risk.

Whether you realize it or not, you already shape UX through what you choose to build, the assumptions you make, and how you define value. In today’s fast-moving, AI-driven world, delegating UX without understanding it is no longer an option. This isn’t about learning design tools. It’s about learning how users make decisions, where friction breaks trust, and how to create experiences people instinctively choose.


WHAT FOUNDERS WALK AWAY WITH?

  • A UX-driven way of thinking about products

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  • A 90-day UX action plan for your product

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  • Reduced product risk before development

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  • Stronger positioning and differentiation

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  • Clear understanding of user behavior

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our week by week overview

  • Week 1 —How Users Decide

    Learning Asset:

    You’ll gain a practical framework for understanding how users make decisions online—what motivates them, what slows them down, and what causes hesitation or drop-off.


    What This Unlocks for You:

    Instead of assuming what users want, you’ll learn to recognize decision patterns, cognitive load, and behavioral triggers. This helps you stop over-designing and start prioritizing what truly matters to users.


    Decision-Making Impact:

    You make choices based on user intent, not internal opinions, you can identify friction before it becomes a conversion problem.

    You learn when to simplify, clarify, or guide not add more features

  • Week 2 — Building Trust at First Touch

    Learning Asset:

    You’ll learn how clarity, consistency, and trust signals influence user confidence—through layout, copy, hierarchy, and interaction cues.


    What This Unlocks for You:

    You begin to see how small design decisions affect credibility and emotional safety. You’ll understand how users decide whether to proceed, pause, or abandon a product.

    Decision-Making Impact:

    You can confidently choose what to say, show, or remove

    You design flows that reduce doubt and increase trust

    You make brand and UX decisions that feel intentional, not cosmetic

  • Week 3 — UX Flows & Designing Decisions

    Learning Asset:

    You’ll learn how to map and evaluate user flows, understand system logic, and align product structure with real user behavior.


    What This Unlocks for You:

    Instead of reacting to isolated UX issues, you’ll see the entire product journey—how one decision impacts the next step, and where users get stuck or confused.


    Decision-Making Impact:

    You make structural decisions with confidence

    You can assess whether a feature helps or hurts the experience

    You reduce rework by designing with flow and logic in mind

  • Week 4 — UX as Market Advantage

    Learning Asset:

    You’ll learn how strong UX becomes a strategic advantage—differentiating your product, improving retention, and supporting long-term growth.


    What This Unlocks for You:

    You stop seeing UX as a design task and start using it as a business lens. You’ll understand how user experience directly influences market positioning, customer loyalty, and product success.


    Decision-Making Impact:

    You prioritize features based on impact, not trends you align UX decisions with business and growth goals. You can confidently advocate for user-centered decisions at a leadership level.

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A WORD FROM THE FOUNDER

"Studying UX design has made me  a stronger, more strategic founder along sharpened my decision-making."

Christine Mia

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