Project Mandate: Transforming the Audio Guide Experience



Our mandate for the Pink Floyd: Their Mortal Remains exhibition was clear and ambitious: enhance the overall visitor experience and eliminate all pain points associated with audio guide experiences. This directive shaped every aspect of our technological integration strategy.

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AUDIO GUIDES

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Women's health at Every stage

For this project, we designed a landing page for a telehealth practice to introduce their new women’s health services. Before colors, visuals, and polish, we focused on layout, hierarchy, and the user journey to ensure every section had a purpose.

  • 1 —Real faces to create trust

    Key elements we worked on:


    → User research showed that featuring the physicians increased click-through rates and built stronger trust.




  • 2 — Supportive language

    Learning Asset:


    We used reassuring terminology such as “trusted,” “care,” and supportive language to create a sense of comfort and credibility.ecisions that feel intentional, not cosmetic

  • 3 —Information hierarchy for guidance

    Learning Asset:


    → Clear information hierarchy to guide visitors through services and next steps.

  • 4 — Thoughtful CTA placement

    Learning Asset:


    Strategic calls-to-action placed where users are most likely to engage.

  • 5 —Interface with sensitivity

    → A clean, welcoming interface aligned with the sensitivity of women’s health services.

  • 6 — Accessibility across devices

    → Mobile-friendly thinking to ensure accessibility across devices.

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